Senior Digital Content Specialist

Job Summary

Develops, manages, and optimizes digital content across internal and external channels in support of company business objectives, brand standards, customer experience, and stakeholder communication needs. Serves as a senior individual contributor with advanced knowledge of digital content strategy, content management systems, web governance, analytics, accessibility, and user-centered content practices.

Essential Functions

• Leads the planning, creation, editing, publishing, and ongoing governance of digital content across company websites, intranet, email, digital signage, and other digital communication channels.
• Applies senior-level judgment to translate business priorities, stakeholder needs, and audience insights into clear, accessible, brand-aligned digital content.
• Partners with Corporate Communications, Marketing, IT, business units, and other stakeholders to develop content plans, manage approvals, and ensure timely publication of accurate information.
• Serves as a subject matter resource for content management systems, digital publishing standards, content architecture, metadata, taxonomy, and digital channel best practices.
• Develops and maintains content calendars, publishing workflows, quality control processes, and digital content governance practices to support consistency, accuracy, accessibility, and recency.
• Reviews and edits content for clarity, tone, grammar, brand alignment, usability, accessibility, search optimization, and channel effectiveness.
• Analyzes digital performance metrics and user behavior to identify trends, evaluate content effectiveness, and recommend improvements that enhance engagement, findability, and user experience.
• Leads or supports complex digital content projects, including content migrations, page redesigns, campaign support, digital tool enhancements, and enterprise communication initiatives.
• Provides guidance, coaching, and knowledge sharing to colleagues and content contributors on digital content standards, publishing processes, and channel requirements.
• Coordinates testing, troubleshooting, and issue resolution with IT, web channel partners, vendors, or other support teams to maintain accurate and effective digital content experiences.
• Monitors industry trends, emerging technologies, accessibility expectations, and digital communications practices to recommend enhancements to company digital channels.
• Supports crisis, storm, emergency response, and time-sensitive communications by preparing and publishing digital content in accordance with established procedures and business needs.
• Performs other duties as assigned, including participation in the company’s Emergency Operations Plan.

Education Description

Requires a bachelor's degree in computer sciences, a communications area, business administration or a discipline developing communication skills from an accredited college or university.   In lieu of a degree, will consider a combination of education and related experience with Web Content Management Systems and Communications totaling four (4) years, where each year of applicable college = 1 year and each year of applicable work experience = 0.5 year.  Experience in lieu of education is in addition to the Experience requirements.

Experience

Requires a minimum of 5 years of experience in digital content, web content management, communications, marketing, digital publishing, or a related field, including experience managing complex content projects, applying digital channel best practices, and using analytics to improve content performance.